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      师资

      李少波
      助理教授
      lisb3@sustech.edu.cn

      李少波助理教授于2019年毕业于新加坡南洋理工大学,获企业管理(市场营销方向)博士。他的主要研究方向为消费者行为学 (Consumer Behavior)。研究兴趣包括价格歧视(Price Discrimination)、消费者亲社会行为(Prosocial Behavior)、品牌营销 (Brand Marketing) 和跨文化营销(Cross-Cultural Marketing)。

      教育背景:
      ◆?2019年? 南洋理工大学(新加坡),企业管理(市场营销方向), 博士
      ◆?2014年 ?西弗吉尼亚大学(美国), 企业管理-金融学, 硕士
      ◆?2011年 ? 兰州大学, 企业管理(市场营销方向), 学士

      所获荣誉:
      ◆ 2018年? 国家优秀自费留学生奖学金
      ◆ 2018年? 第53届美国市场营销协会(AMA) - Sheth基金会博士生论坛Fellow
      ◆ 2016年? 南洋商学院最佳研究生教学奖(排名第一)
      ◆ 2010年? ?政学者

      科研成果:

      1. “Sizes are Gendered: The Effect of Semantic Size on Brand Stereotyping” (with Kuangjie Zhang and Sharon Ng), preparing for invited 2nd round review at Journal of Consumer Research

      2. “Does Everyone Have the Potential to Achieve Their Ideal Body Weight? Lay Theories about Body Weight and Support for Price Discrimination” (with Michail D. Kokkoris, and Krishna Savani), preparing for invited 2nd round review at Organizational Behavior and Human Decision Processes

      3. “Beyond Outcomes: Impact of Idealistic versus Pragmatic Mindsets on Preference for Sustainable Products” (with Sharon Ng), under the review at Journal of Marketing Research

      4. “The Value of Process and Efforts: Consumers' Mindsets and Satisfaction with Service Recovery” (with Xiaoyan Liu and Elison Lim), under the review at Journal of Consumer Psychology

      5. “The Influence of Idealistic versus Pragmatic Mindsets on Charitable Behavior” (with Kuangjie Zhang and Sharon Ng), manuscript ready to submit to Journal of Marketing

      6. “The Road to Power: Self-Construals and Strategies of Pursuing Power” (with Faraji-Rad Ali), preparing for submission to Journal of Consumer Research

      7. “Cross-Culture Differences on Idealistic versus Pragmatic Mindsets” (with Sharon Ng, Carlos Torelli, and Krishna Savani), preparing for submission to Journal of Personality and Social Psychology

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